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Retail store formats, competition and shopper behavior: A Systematic review
•178 papers examine empirical evidence relevant to grocery retail store formats.•Main drivers of format choice include location, assortment and pricing.•Response to retail activities hinges mostly on pricing, promotions, and assortment.•Future research should focus on causality, international growth and dynamics.
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This study presents a systematic review of literature covering 178 articles relating to physical store-based grocery retail formats. The research questions for the review were based on drivers of consumer choice and response to marketing activities across store formats, competitive effects and conduct in the context of format evolution, and the interplay of retail formats with societal stakeholders and environmental context over time. The review reveals substantial evidence on drivers of shopper choice among formats including intrinsic household characteristics, time value factors, shopping goals and motivations, and actionable retailer factors such as location, assortment, pricing, promotion. The evidence is scarcer where such marketing activities are difficult to vary. There is limited consensus that inter-format competition is more intense than intra-format. The modernization of formats globally was found to change the way they compete and how consumers behave toward them. There is evidence of substantial impact of entry of new formats, but less guidance for incumbent retailers on how they should respond. Several gaps were identified, and research directions included a typology for format types, the role of technology, a call for more causal evidence, and deepening the empirical base for intra- versus inter-format competition and drivers of format choice.
Journal Article
Pirateria : the wonderful plunderful pirate emporium
Illustrations and rhyming text invite the reader to explore a store that provides everything a privateer, mutineer, or buccaneer might want in the way of high-quality pirate gear, from clothing to classes in smuggling molasses.
Book
Measuring retail customer experience
Purpose
– This study aims at developing a reliable and valid measure of retail customer experience.
Design/methodology/approach
– Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using Confirmatory Factor Analysis.
Findings
– The study conceptualizes retail customer experience as a reliable and valid multidimensional construct, explained in four dimensions: leisure, joy, distinctive and mood.
Research limitations/implications
– It was confined to only “brick and mortar” personal lifestyle retail stores. Mediating and moderating effects of contextual variables and the influence of antecedents have not been studied. It provides insights into the “delivered” retail customer experience as perceived by the shoppers for future research.
Practical implications
– The scale can be used to measure the experiential responses of retail customers and provide directions for retailing strategies.
Originality/value
– The study presents psychometrically valid scale to measure retail customer experience scale.
Journal Article
The places where community is practiced : how store owners and their businesses build neighborhood social life
In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives scholarly attention to the concrete places where neighborly interactions still take place and to how these interactions affect local community building. She illuminates and explores the ordinary everyday interactions and social practices in and around shops and gastronomic facilities on a shopping street in Berlin-Neukèolln, revealing how these businesses are important places where community is practiced, but also why they are increasingly threatened by commercial and residential gentrification.
Book
Creating and retaining customers: perspective from Pakistani small and medium retail stores
Purpose
Nowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.
Design/methodology/approach
A research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.
Findings
The findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.
Practical implications
This research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.
Originality/value
From a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.
Journal Article
The store
Imagine a future of unparalleled convenience. A powerful retailer, The Store, can deliver anything to your door, anticipating the needs and desires you didn't even know you had. Most people are fine with that, but not Jacob and Megan Brandeis. New York writers whose livelihood is on the brink of extinction, Jacob and Megan are going undercover to dig up The Store's secrets in a book that could change the entire American way of life -- or put an end to Jacob's. After a series of unsettling discoveries, Jacob and Megan's worst fears about The Store seem like just the beginning. With nothing escaping The Store's watchful eye, harboring a secret that could get him killed, Jacob has to find a way to publish his expose -- before the truth dies with him.
Book
Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase
Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is conducted for data collection. The measurement quality is assessed and established through the evaluation of a measurement model. As a result of analyzing the structural equation model, it was found that the perceived performance, utilitarian value, hedonic value, and satisfaction evaluation of airport retail stores play a crucial role in determining traveler willingness to repurchase. The conceptual framework encompassing these concepts also adequately accounts for traveler willingness to repurchase. Moreover, our results from the invariance assessment reveal that the moderating impact of shopping engagement on the hypothesized relationship between utilitarian value and satisfaction evaluation is significant. Overall, the proposed direct associations among theoretical constructs within our framework are well supported. Furthermore, the efficacy of the proposed theoretical framework for a clear understanding of airport shoppers’ post-purchase behaviors is successfully identified.
Journal Article
Trust transfer, price fairness and brand loyalty: the moderating influence of private label product type
PurposeThis study aims to examine the moderating role of private label product type (organic vs non-organic) on the relationships between trust transfer, price fairness, perceived value and brand loyalty.Design/methodology/approachThe empirical data were gathered with the structured questionnaire from two groups of respondents who had previously purchased organic and conventional private label products. The direct, mediating and moderating effects were analysed with structural equation modelling.FindingsThe findings confirmed the trust transfer between the retail store and private label brand. The results revealed that both store trust and trust in private label brand positively influence price fairness and which, in turn, elicits higher perceived value. Perceived value was also found to influence private label brand loyalty. The multi-group analyses revealed that the magnitude of the trust transfer was accentuated by organic food private label. Furthermore, the relation between trust in private label brand, price fairness and perceived value was also greater in organic food private label.Originality/valueThis study utilized the trust transfer theory and equity theory as a theoretical foundation to provide novel insights into the moderating influence of private label product type on the relationships between the antecedents of private label brand loyalty. The results of the research can help retailers to develop successful private label brand marketing strategies.
Journal Article